ABOUT INLINKLY
We believe great links are
earned,
not bought.
A small studio of editors, strategists and ex-journalists building the
kind of backlink program that compounds quietly — and lasts.
— OUR STORY
Born from a frustration with spammy outreach.
In 2019, two former newsroom editors and an SEO strategist sat in a Brooklyn coffee shop and wrote down everything they hated about modern link building. The list was long: copy-paste pitches, irrelevant placements, link farms dressed up as “publications.”
They started inlinkly the next week — with one rule. Every link we earn for a client must be one we’d be proud to show our former editors. No PBNs. No recycled guest posts. Just real coverage on real publications, earned through real stories.
Five years later, that rule still runs the studio. We’ve grown to 47 people across three time zones, but every campaign is still pitched by a human who once filed copy on deadline.
2019
Founded in Brooklyn
47
Editors & strategists
320+
Brands served
12K
Editorial links earned
— Our Mission
Make every backlink a piece of journalism we'd sign our name to.
We exist to replace transactional outreach with editorial collaboration — so brands earn coverage that builds authority for years, not weeks.
— Our Vision
A web where the best stories rank — not the loudest budgets.
We’re building toward an internet that rewards depth, originality and editorial judgment. One credible link at a time.
— What We Stand For
Six principles that guide every campaign.
Craft over volume
We’d rather ship one perfect pitch than fifty templated ones. Quality is the only metric that compounds.
Radical transparency
You see every pitch, every reply, every placement. No black boxes, no inflated reports.
Editor-first thinking
We start every campaign by asking: would a real editor want this? If not, we don’t pitch it.
Original ideas only
Recycled angles get ignored. We invest in original research, data and storytelling for every campaign.
Slow is fast
Quick wins fade. We optimize for backlinks that hold their value through algorithm updates and trends.
Long-term partnerships
Most of our clients have been with us for 3+ years. We grow when they grow.
— THE PEOPLE
Editors, strategists & a few
recovering journalists.
A senior team that’s spent careers inside newsrooms — now using that judgment to build links worth keeping.
Maya Okafor
Co-founder & Editorial Director
Daniel Park
Co-founder & Head of Strategy
Sara Lindqvist
Director of Outreach
Jordan Haynes
Lead Content Strategist
Priya Raman
Data & Research Lead
Marcus Bell
Head of Client Success
94%
of clients renew after their first 6-month engagement.
The difference is in how we work.
We’re not the cheapest option. We’re the one your CMO can defend in a board meeting.
Every pitch is human-written
No AI templates, no mass blasts. Each story is researched and written by a former journalist on our team.
Real publications only
We work exclusively with sites that have working editorial teams, real readers and verifiable traffic.
Money-back placement guarantee
If a placement is removed within 12 months for editorial reasons, we replace it or refund the link.
Reporting that actually means something
Live dashboards with traffic, referring domain authority, and ranking impact — not vanity metrics.
— TRUSTED BY
Brands and editors who've
worked with us — vouch for us.
- TechCrunch
- Forbes
- WIRED
- The Verge
- Mashable
- Inc
- Bloomberg
“
“Inlinkly landed us in three tier-1 publications in our first quarter. Six months in, organic traffic is up 240%.”
Elena Voss
Head of Growth, Northwind
“
“Finally an agency that pitches stories I’d actually want to read. The quality difference is night and day.”
James Cartier
Editor, The Modern Brief
“
“They feel like an extension of our content team — not a vendor sending monthly link reports.”
Abia Tanaka
VP Marketing, Lumen Labs
— Let’s Talk
Want to see how we'd earn your next 10 links?
Book a 30-minute strategy call. We’ll audit your current backlink profile and show you exactly where the wins are.
No pitch decks. No pressure. Just a conversation about what’s possible.
